How long does it take?

Two weeks on average, from the moment the brief is signed off. It mostly depends on how quickly you can give feedback.

Can I use the logo anywhere?

Yes. You get the source files and the rights transfer, with no limit on support or duration.

What if I like none of the directions?

It rarely happens because we agree on the direction at the moodboard stage. If it does, I rework a new set of directions.

All offers

01 Graphic design

Logo & brand guidelines

An identity is not a logo on its own. It is a logo, colours, typefaces and usage rules that hold together, so your brand stays recognisable on a business card and on a screen alike.

Talk about this project

01 Deliverables 05 items

3 logo directions explored, 1 refined with you
Variants: colour, monochrome, favicon, square format
Colour palette and typeface choices
PDF usage guide: what to do, what not to do
Figma and Illustrator source files, yours to keep

Fig. 01 Variant sheet, from favicon to shopfront

Fig. 02 Identity applied in real conditions

02 Process 05 steps

Fig. 03 Research, sketches and discarded directions

Brief and moodboard

We frame your positioning, your audience and what the brand should convey. I come back with a moodboard so we agree on the direction before I draw.
Research and 3 directions

I work three distinct directions, not three variations of the same one. You see each applied to a real support.
Iteration

We refine the chosen direction together. Two rounds are included; beyond that we talk about it.
Variants

The logo is declined into every format you will need, including the ones nobody thinks of at the start.
Delivery

You get the source files and the usage guide. We take 30 minutes so you know how to use them.

03 Questions 03 answers

How long does it take?

Two weeks on average, from the moment the brief is signed off. It mostly depends on how quickly you can give feedback.
Can I use the logo anywhere?

Yes. You get the source files and the rights transfer, with no limit on support or duration.
What if I like none of the directions?

It rarely happens because we agree on the direction at the moodboard stage. If it does, I rework a new set of directions.

Fig. 04 Usage guide, spread

04 Let’s talk

Let's talk about your identity

Describe your project in a few lines. I reply within 48 hours with a quote, or a question if something is missing.

Easy one first. What is your name? First name, or first and last.
Where do I reply? I answer within 48 hours, at this address.
Are you representing an organisation? Company, association, personal project. Leave blank if it is just you.
How do you see it? The context, what it should convey, what is blocking you today. Write it as it comes.
Do you have images, references? Paste links: your current site, a Pinterest board, brands you like. You can also email me files afterwards.
Do you have a budget in mind? A range is enough. It stops me quoting wide of the mark.
Under €700 €700 to €1,500 €1,500 to €3,000 Over €3,000
And by when? A date, a season, or nothing at all.

Reply within 48 hours. No sales follow-up.

And then

Go further

02 sections

04 All offers Back to services 05 Contact Looking for a position

Logo & brand guidelines

Brief and moodboard

Research and 3 directions

Iteration

Variants

Delivery

How long does it take?

Can I use the logo anywhere?

What if I like none of the directions?

Go further