Research
Exploring graphic directions and building a moodboard, to set a clear line to follow.
From custom shortbread to home-baked cookies
Cookie Cup makes custom shortbread biscuits alongside indulgent home-baked cookies.
Build a logo with its brand guidelines and a WordPress site, the whole thing being my end-of-course project.
Land an indulgent identity that does not look like any of the competitors.
Brand guidelines and logo built in Illustrator, then a headless WordPress site served through Astro.
Exploring graphic directions and building a moodboard, to set a clear line to follow.
Once the moodboard was set, I drew three logo and identity routes, then built the full visual identity and brought the logo to life across physical media.
Carrying the identity over to digital: I designed the site mockup, then integrated it in Astro against the WordPress REST API.