Cookie Cup makes custom shortbread biscuits alongside indulgent home-baked cookies. It started as an Instagram account showing the work, and the wish to turn it into a business.
The brief
Build a brand and its online presence, from positioning to website. Before the logo came the name, the place on the market and who we speak to. It is the project I presented at my professional certification exam.
The challenge
Land an indulgent identity that does not look like any of the competitors.
My role
Brand strategy, visual identity and guidelines built in Illustrator, then a headless WordPress site served through Astro. I still handle the brand's art direction today.
The process
03 steps
Strategy
Strategy
Before creating anything: the market, the competitors, the audiences and what makes someone order. I tested three names before landing on Cookie Cup. Positioning and value proposition are settled here, and everything else follows.
Identity
Identity
Exploring graphic directions and building a moodboard to set a clear line, then three logo routes and the full visual identity. I bring the logo to life across physical media.
Web
Web
Carrying the identity over to digital: I designed the site mockup, then integrated it in Astro against the WordPress REST API. We track two dated, numbered goals, with the publishing schedule that goes with them.
