The full project
When everything is still to be built, doing one part and then looking for someone to do the other costs two briefs, two schedules and two ways of seeing. Here the brand is settled first, the site follows from it, and it is the same person from end to end.
The five stages of the path
-
The brand
What you do, who for, and what sets you apart. Nothing gets created until that is clear.
-
The identity
Logo, palette, typefaces, rules. The visual foundation, signed off before the site is touched.
-
The site
The identity turns into pages. The components already exist, so the site takes shape faster than from nothing.
-
The collateral
Card, social, packaging, signage. What you need on opening day, and not one line more.
-
The follow-up
A delivered brand does nothing on its own. We set two dated, numbered goals, we lay out the publishing schedule, and we read the figures when the date comes.
A full project is not two jobs stacked one after the other. The decisions made on the brand hold for the site, and the constraints of the screen travel back into the identity while there is still time to settle them.
-
The full identity: logo, variants, palette, typefaces, usage guide
Exactly what the graphic design offer covers, with nothing taken out.
-
The bespoke site, created from that identity
The colours, typefaces and shapes of the site are the ones in the guidelines, not an approximation of them.
-
One design system shared by both
The components created for the site feed your collateral, and the other way round. You do not pay twice for the same groundwork.
-
The launch collateral you need
Listed at the brief, quoted separately. A card and two post templates are often enough to start.
-
Launch and full handover
Source files, rights transfer, hosting access in your name, documentation. All of it goes to you.
-
Two numbered goals and a publishing schedule
What we are trying to achieve, by when, and what we look at to know. Without it, there is no way to say whether the project served you.
Elsewhere · A logo here, a site there
Two suppliers, two briefs, and the job of connecting them falling to you. The developer gets a logo with no idea how it behaves on screen, the identity planned nothing for a menu or a button, and the trade-offs get made in a hurry, during the build, when it is too late to go back.
One schedule, one series of meetings. Each stage is signed off before the next.
-
Framing
One long session on your business, your audience and what you sell. It is the only moment where we talk about you without talking about drawing, and it decides everything that follows.
-
Identity
Moodboard, three directions, one refined. Logo and guidelines are signed off before the site exists, even as a mockup.
-
Sitemap and mockups
We list the pages and what each one should achieve. I design with the guidelines we have just agreed, so there is no direction left to look for.
-
Build and review
The site is built page by page, you go through it, you list what is off, I fix it. Two rounds of changes are included, as at every stage.
-
Launch and collateral
The site goes live on accounts in your name, and I deliver the launch collateral. We take a session so you can handle the whole set.
Elsewhere · Running everything at once
Designing the site while the identity is still looking for its direction means creating the same screen twice. The order is not slowness, it is what stops you paying twice for the same page.
This is my longest engagement, and the most interesting to run. We talk a lot at the start and very little at the end: that is the sign the framing did its job.
-
How long does it take?
Two to three months for a full launch, depending on the number of pages and items. The identity part fits in the first two weeks, the rest follows.
-
Can I start with the brand and decide about the site later?
Yes, and many people do. The framing and the identity have value on their own. The quote separates the two stages, so signing off a logo does not commit you to a site.
-
Is it cheaper than buying both separately?
Yes, because the framing happens only once and the components created for the brand serve the site. It is not a commercial discount, it is work that is not done twice.
-
I already have a logo, is it still worth it?
If your logo suits you, we start from it and the project becomes a site with its collateral: the web offer is the one you need. If you have doubts about your logo, say so at the first exchange and we will look at it together before anything is quoted.
-
What if my business changes along the way?
It happens, especially on a launch. If the change fits inside the two rounds of changes for that stage, we absorb it. If it calls the framing into question, we take stock and I requote what is left, without touching what is already signed off.
-
Will you show my project on your portfolio?
Yes, once the project is public, unless you tell me otherwise. I reserve the right to present the work on my portfolio, my social channels and my presentation decks, and to reproduce your logo there as a reference. A confidentiality period can be agreed in writing.
Let's talk about your project
Describe where you stand in a few lines: what you are launching, what you already have, what is missing. I come back to you with a quote, or a question if something is missing.